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The Benefits of a Lash Care Routine (A.K.A. Why Bother?)

As we navigate through daily life and the aging process, various factors can cause our lashes to become compromised and prematurely aged. Medications, environmental aggressors, drying makeup (especially waterproof formulas), and damage from services such as lash extensions, tints, or lash lifts can leave lashes looking dry, brittle, and lackluster.

A lash care routine can help address the visible effects of these stressors. The centerpiece of any good lash routine, a conditioning lash serum, helps strengthen, soften, and enhance your natural lashes while protecting against breakage and improving flexibility and shine. Additional products, like a nourishing lash mask, can provide even more benefits including instant hydration and damage repair.

The right lash routine can even help boost your lashes’ natural lift and curl. Our RevitaLash® Advanced serums are formulated with exclusive technology for The Curl Effect®, which not only delivers necessary nutrients directly to lashes, but can also leave them with a natural, eye-opening curl.

How to Build Your Lash Routine

The key to the perfect lash routine isn’t just about the formulas you choose, but how well they work together. The products should not only perform well individually, but should offer even better results when used in tandem.

Here’s what a routine for healthy, strong, beautiful lashes should look like:

Expert Tips for Getting the Most Out of Your Lash Routine

For eye-catching results, heed these do’s and don’ts to make your lash routine work for you:

DO apply your products in the correct order. If you use lash serum at night, remove your makeup first. If you use lash serum in the morning, apply it and let dry before beginning your makeup.

DON’T use products that aren’t safe for and gentle on your delicate eye area. Choose ones that are ophthalmologist- and dermatologist-reviewed, hypoallergenic, and free of potentially irritating ingredients like fragrance, parabens, and phthalates.

DO choose formulas that work well together. For example, use an oil-free cleanser to prep your lashes for serum application, and choose a mascara that offers additional conditioning benefits.

DO stay consistent. If you commit to your daily lash routine, you’ll see better results over time.